Danish bakers Ole & Steen and authentic Italian gelato brand Badiani team up to serve up the ultimate gelato flavour
500 FREE scoops to celebrate launch day plus download the Ole & Steen app for more FREE scoops while stocks last!
Ole & Steen, the authentic Danish bakery behind London’s most iconic pastry, is turning its legendary Cinnamon Social into the summer’s most indulgent scoop – introducing Cinnamon Social Gelato.
The cool irresistible dessert has been created in collaboration with world-renowned Italian gelato masters, Badiani and announces the start of summer.
To celebrate this dreamy debut, 500 scoops will be given away for FREE on Friday 23rd May at Badiani’s flagship Covent Garden store.
That’s right, 500 free scoops is waiting for the first fans through the doors, in what promises to be the most delicious launch day of the season.
The Cinnamon Social Gelato is made from velvety, slow-churned Italian gelato rippled with buttery swirls of Ole & Steen’s beloved Cinnamon Social creating a soft, golden dough laced with cinnamon, layered with rich vanilla custard, and baked to perfection.
Whether you enjoy it in a cup, crowned on top of a slice of Cinnamon Social, or wrapped inside a warm, flaky croissant, this is a dessert experience that doesn’t hold back.
Ole & Steen are also offering the Cinnamon Social Gelato Croissant or the Affogato, served with a double shot of espresso poured over a scoop. Heaven!
This limited-edition flavour launches on 23rd May and will be exclusively available at 14 Ole & Steen bakeries across London and the South East, including St James, Notting Hill, Richmond, Kingston, Westfield White City, Guildford, Windsor, Seven Dials, Greenwich, Wigmore St, Eccleston Place, Hampstead, Northcote Road and South Kensington, with gelato bikes popping up outside other stores all summer long.
Bringing the scoop straight to the streets, the Cinnamon Social Gelato Bike will be on rotation across central London, serving up freshly scooped indulgence outside select Ole & Steen locations.
Whether you’re on your lunch break or strolling by, the irresistible scent of cinnamon and the gleam of creamy gelato will be impossible to ignore. Locations and schedule will be shared weekly via the Ole & Steen app and social channels.
Guests who download the Ole & Steen app between 23rd May and 30th June will receive a digital voucher for a free scoop – redeemable at participating bakeries or gelato bike pop-ups while stocks last.
Crafted with care by Badiani using all-natural ingredients, their gelato has less fat than traditional ice cream but every bit of indulgence. Famous for their Florentine original Buontalenti and award-winning dark chocolate sorbets, Badiani brings world-class gelato craftsmanship to every scoop.
Rachael McInnis , Food & Beverage Innovation Manager at Ole & Steen said: “We’re incredibly excited to bring together the best of both brands in one indulgent scoop. Badiani’s iconic gelato meets the comforting flavours of our beloved Cinnamon Social in a way that feels both nostalgic and completely new. This collaboration is all about celebrating craftsmanship, creativity, and joy – and we can’t wait for our customers to try it.”
Whether you grab a scoop in-store, catch the gelato bike, or indulge in the croissant combo of dreams, Cinnamon Social Gelato is here to make your summer unforgettable.
