Birchall Tea recently announced a new partnership with Tusk, the esteemed African wildlife conservation charity. The latest step in this collaboration is the launch of Birchall’s new ‘Serengeti’ tea, with 5p from every pack going directly to Tusk. This initiative underscores Birchall Tea’s commitment to sustainable and ethical practices while supporting Tusk’s vital African wildlife conservation efforts.
Birchall’s master blenders have discovered rare Tanzanian teas to bring this rich tasting breakfast tea to life. Inspired by the vibrant wildlife of the Serengeti, the new blend has a bold, refreshing taste that will make any morning come alive!
All of Birchall’s award winning black teas are sourced from East Africa, since this is where the very best teas are found. The high altitude, lush volcanic soil and heavy rainfall of this equatorial area combine to create the perfect set of conditions for producing tea of unparalleled flavour.
Daniel Graham, Managing Director of Birchall Tea, comments, “We’re delighted to be launching Birchall Serengeti this year. Our partnership with Tusk has only just begun, so we’re proud that we have been able to collaborate on a new product together. This will raise awareness and generate funding to protect endangered wildlife in Africa. This is also the first tea in the UK to contain these rare Tanzanian teas.”
Birchall Tea x Tusk
This collaboration aims to raise significant funds to aid Tusk’s mission to help increase awareness, funding and wider support for Tusk conservation partners’ efforts across Africa. Birchall’s black teas are sourced exclusively from East Africa, where we have supported good causes to help communities and wildlife for over a decade. Birchall Tea’s donations will directly contribute to Tusk’s efforts to protect endangered species, conserve habitat, enhance biodiversity, promote human-wildlife coexistence and deliver environmental education.
Birchall Serengeti: RRP £3.99 for 15 plant based (plastic free) prism tea bags. Available at www.birchalltea.co.uk and Ocado.
