Authentic Danish bakers Ole & Steen today announces the appointment of its new Group CMO as the brand continues to accelerate growth across its key markets.
Sarah Harris joined the business on May 19th, bringing with her over 25 years of experience in retail and hospitality marketing to help shape the next chapter for the iconic Danish bakery brand.
Her role will span marketing, brand, product and digital strategy across Ole & Steen’s growing presence in London, Copenhagen and New York.
Sarah will also play a pivotal role in strengthening customer engagement and loyalty as the brand continues to invest in digital and sustainability-led innovation.
Sarah brings a wealth of expertise in customer-centric marketing, honed over nearly a decade at Starbucks EMEA, where she held a variety of senior leadership roles. Most recently, as Director of Marketing, Product, Digital and Sustainability for the UK, she transformed the food offering, doubled Starbucks Rewards app engagement, and led award-winning brand and social impact campaigns that helped elevate the brand and deliver strong commercial results.
Sarah said: “I’m thrilled to be joining Ole & Steen at such a dynamic moment in its growth journey. I’m passionate about building brands that connect deeply with their communities, and I look forward to driving strategies that enhance the customer experience and support long-term success.”
She added: “Ole & Steen is a brand with so much heart – from its authentic Danish heritage to its commitment to quality and craft. There’s an exciting opportunity ahead to grow our presence and ensure we remain top of mind with more customers, more often.”
Ole & Steen Group CEO Joachim Knudsen, said: “Sarah’s appointment marks an exciting step forward for our brand as we continue to expand both locally and internationally. Her leadership in marketing innovation and customer strategy will be invaluable as we deliver the next phase of our growth.”
Ole & Steen, founded in 1991, is the product of two authentic Danish bakers, Ole & Steen, joining forces and bakeries to become a better bakery for all. With bakeries across Copenhagen, London and New York, Ole & Steen prides itself on its true Scandinavian feel and authentic, high-quality, delicious baked goods – from their famous Cinnamon Socials to authentic Danish Breads. From 2016, Ole & Steen has opened 26 stores in London.
