Everton Secures Landmark Stadium Partnership With Aramark

Aramark UK has committed to helping turn Everton Stadium into one of the most revolutionary and advanced venues for fan experience in Europe.

Recognised as one of the world’s leading foodservice providers, and as industry experts in creating food and beverage led venue experiences, Aramark partners with the Club in one of the biggest commercial deals in the Club’s history.

As part of the agreement, and in a demonstration of their commitment to the venue becoming a flagship for their European operation, Aramark will take a position as a Founding Partner of Everton Stadium, with construction of the new waterfront home nearing completion in advance of being fully operational for the 2025/26 football season.

The long-term partnership, which marks the industry giant’s first step into English football, will see Aramark deliver world-class food, drink and experiences across Everton Stadium’s footprint all year round, incorporating matchday and non-matchday events.

Aramark will be drawing on the solutions it has deployed so successfully across a vast range of sports venues around the globe. These include some of the most high-profile NFL venues such as Philadelphia Eagles Lincoln Financial Field, Denver’s Mile High Stadium, and the Cleveland Browns’ Stadium. Also within Aramark’s impressive portfolio are nine La Liga stadia, including Atletico Madrid’s Cívitas Metropolitano Stadium and eight Bundesliga stadia, including Olympiastadion in Berlin. All offer innovative technology-enabled experiences tailored for fans and event attendees, coupled with diverse, exciting food and drink concepts.

Embracing Everton’s vision for a digital-first stadium, Aramark will implement market-leading technology aimed at minimising wait times and enhancing fan satisfaction with support on hand from dedicated staff.

Everton Stadium will boast ‘frictionless’ operations, which will significantly reduce queuing through ‘walk-in walk-out’ technology solutions. Alongside modern-day kiosks, these retail outlets will be established at key locations across the stadium to create inclusive and vibrant destinations where supporters will be able to enjoy first-class food and drink quickly and easily.

These frictionless stores will include self-service beer systems, immersive food and beverage offers and kitchen collection points – which specialise in producing food exclusively for online order pick-up.

Development of The Plaza – an accessible 30,000m sq. space at the eastern entrance to the stadium footprint – will showcase a wide range of specially curated food and drink concepts.

Alongside pre-match entertainment and activities, Aramark will work alongside the Club to design food and drink offerings that will be flexible and on-trend, seasonally adapting to the needs of Evertonians and visitors, as well as any events taking place throughout the year.

The partnership between Everton and Aramark is rooted in community spirit and driving opportunities for local people. More than 1,200 new roles will be created at Everton Stadium and through wider development initiatives established.

Richard Kenyon, Everton’s Chief Commercial and Communications Officer said: “This is a landmark partnership for the Club and we are delighted to welcome Aramark as a Founding Partner.

“Aramark understands what goes into and what is required to deliver high profile and multi-purpose venues. As we look forward to the Club’s bright future at our new home, we are focused on working together to deliver the right type of experience for every fan and every visitor, both within the stadium and on The Plaza.

By becoming a Founding Partner at Everton Stadium, Aramark will also receive enhanced commercial opportunities and media rights at the Club’s new home once it opens in the summer of 2025.