A recent report by Canvas8, a global strategic insights firm specialising in cultural and behavioural trends, reveals that while Gen Z is drinking less alcohol than any previous generation, their interest in beverages remains high. This generation is redefining the drinking experience, embracing new habits and rituals around consumption—whether it’s alcohol, functional beverages, or low- and no-alcohol options—with an emphasis on wellness and mindfulness. The report, How Drinking Culture is Changing for Gen Z, was authored by London-based writer Alice Porter and features insights from Hannah Glasson, a drinks industry communications expert; Fran Cruse, co-founder of Manchester cocktail bar Stray; and…
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